Essays about: "managerial issues"

Showing result 1 - 5 of 95 essays containing the words managerial issues.

  1. 1. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  3. 3. Creating Shared Value in the Insurance Industry : A case study of factors influencing Shared Value opportunities in the Swedish insurance industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Simon Carlsson; Herman Hallén; [2020]
    Keywords : Creating Shared Value; CSV; Corporate Social Responsibility; CSR; Factors; Implementation Process; Business Value; Insurance Industry; Sweden; Shared Value; Corporate Responsibility; Decision-Making Process;

    Abstract : The interest and demand of sustainable actions have alongside with societal development increased over time. It has become crucial for companies in today’s society to show responsibility for the footprints they leave behind as a consequence of operating. READ MORE

  4. 4. Managerial Challenges of Implementing Industry 4.0

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Jennifer Lucke; Jonas Stegmueller; [2020]
    Keywords : Industry 4.0; Implementation; Managerial Challenges; Organisational Framework;

    Abstract : Background: Advances in new technologies like the Internet of Things, Big Data, and Cloud Computing are opening up new possibilities for manufacturing firms. The extent of these changes is expected to be far-reaching leading researchers to proclaim the fourth industrial revolution a priori. Within this development, Industry 4. READ MORE

  5. 5. Leader Member Exchange Theory and Psychological Contract Fulfillment: An Empirical Study in a Vietnamese Organization

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quynh Le Thi Bao; Taha Javaid; [2020]
    Keywords : Psychological contract; Psychological contract fulfillment; Psychological contract violation; Employment contract; Leader-Member exchanges;

    Abstract : Background:  Leader member exchange (LMX) theory focuses on the different associations established by the leaders with their followers through a system of exchanges (high quality and low exchanges), whereas a psychological contract is a tacit agreement between the employer and employee and comprises of employee's beliefs regarding the mutual obligations between the employee and an employer. Since an organization communicates and negotiates through its representatives which indicates people in managerial positions, it is meaningful to draw that the relationship quality between employee and their supervisors may affect the tacit agreement between the employee and organization. READ MORE