Essays about: "managing International distribution channels"

Found 1 essay containing the words managing International distribution channels.

  1. 1. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Helena Piirainen; Dzejna Seta; [2008]
    Keywords : standardization; adaptation;

    Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE