Essays about: "managing negative eWOM"

Found 1 essay containing the words managing negative eWOM.

  1. 1. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Landgren; Martina Lidberg; [2021]
    Keywords : eWOM; managing negative eWOM; proactive strategies; reactive strategies;

    Abstract : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. READ MORE