Essays about: "managing of branding"
Showing result 1 - 5 of 21 essays containing the words managing of branding.
-
1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE
-
2. Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The evolution of the digital landscape through emerging technologies presents brand managers with a new context for managing their brand: the metaverse. This thesis investigates how the role of the brand manager and the related brand management practices evolve in response to this. READ MORE
-
3. Theorizing the stage of the Eurovision Song Contest as political engagement: : Insights from the Eurovision Song Contest– a peace project that evolved into an arena for political propaganda
University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologiAbstract : Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. READ MORE
-
4. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE
-
5. Managing innovative talents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Innovation is the means for successful implementation of new ideas in the company to produce materials, processes, outputs, or services which are new to the company. The vision of any innovation driven company is accomplished with a good inflow of innovative talents blessed with the capabilities of thinking out of box and generating new ideas with the entrepreneurial mindset. READ MORE
