Essays about: "manufacturer brand and private brand"
Showing result 1 - 5 of 6 essays containing the words manufacturer brand and private brand.
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1. Reform, refine, reforest : Designing ergonomic equipment for manual reforestation
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Reforestation is typically performed by manually planting seedlings of desired trees by a small team of workers. The workers, referred to as planters, has a very physically demanding job that requires navigating through tough terrain and carrying varying loads in different positions throughout a full work day. READ MORE
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2. Private Labels in the context of electronics e-tailing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. READ MORE
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3. Private label in the supermarket industry : a case study of ICA
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Private label in the supermarket industry: a case study of ICA. Level: Final thesis for a Bachelor Degree in Business Administration Author: Zhing Mo, Yulan Qu Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE
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4. Samarbetet mellan leverantör och dagligvaruhandel vid tillverkning av EMV : en studie av EMV på den svenska mejerimarknaden
University essay from SLU/Dept. of EconomicsAbstract : Dagligvaruhandeln befinner sig i en hård konkurrenssituation. Det gäller att locka konsumenter till kedjornas butiker, och framförallt få dem att bli trogna kunder. Detta har lett till att livsmedelskedjorna antagit ett antal strategier för att stärka konkurrensförmågan. En av dessa är EMV, Egna Märkesvaror. READ MORE
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5. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE