Essays about: "market differentiation"

Showing result 11 - 15 of 164 essays containing the words market differentiation.

  1. 11. Power of Your Choice - An Empirical Study of Origin-Specified Electricity Contracts in Sweden

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Isa Diamant; [2021]
    Keywords : Renewable electricity; renewable price premium; Swedish electricity market; horizontal product differentiation; vertical product differentiation.; Business and Economics;

    Abstract : The purpose of this thesis is to study some aspects of origin-specified electricity contracts in Sweden. Consumers may choose a contract for which the electricity is specified to originate from for example renewable resources, or from one exclusive energy source such as solar, wind, hydroelectric or nuclear power. READ MORE

  3. 12. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  4. 13. SMEs Last Mile Delivery Practices in Sweden : An explanatory study of the environmental aspects of last mile delivery for e-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Sabah Arouk; Murtadha Al-Shammari; [2021]
    Keywords : ;

    Abstract : Unquestionably the COVID-19 pandemic has helped to accelerate the transition from store-based to internet-based retailing. Consequently, this transaction has put more pressure and challenges on online retailers to provide the best variety of options to their customers regarding the last mile delivery while at the same time maintaining a sustainable way of delivery. READ MORE

  5. 14. Finnish Governmentality Investigated : Comparison of the Labor Market Policies in Two Government Programs

    University essay from Lunds universitet/Socialhögskolan

    Author : Pia Vähämaa; [2021]
    Keywords : Governmentality; Neoliberalization; Power; Unemployment; Welfare; Social Sciences;

    Abstract : This comparative document analysis looks at the governmentality of the Finnish labor market policies (LMP’s). This study compares Sipilä’s and Marin’s government programs to see if there are differences. The focus is on depicting neoliberalization and power relations in the policies while investigating the framing of unemployment. READ MORE

  6. 15. Entry and Competition with Product Differentiation: The Case of Swedish Concentrated Markets

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Widell; Jakob Davidsson; [2020-07-10]
    Keywords : ;

    Abstract : Empirical investigations into competitive behaviour on different markets is important since it does not exist one single theoretical model of competition. This thesis empirically investigates the competitiveness in a number of Swedish concentrated markets by leveraging the relationship between market entry and market size using the adjusted entry threshold framework developed by Schaumans and Verboven (2015). READ MORE