Essays about: "market differentiation"

Showing result 16 - 20 of 164 essays containing the words market differentiation.

  1. 16. Omsättningslager för förädlade träprodukter : en avvägning mellan lagerföring - och orderkostnad

    University essay from SLU/Dept. of Forest Economics

    Author : Karin Gyllengahm; [2020]
    Keywords : lagerhantering; lagerstyrning; partiformningsmetod; partistorlek; prognostisering; Silver Meal; batch size; forecasting; inventory control; inventory management; lot sizing;

    Abstract : Skogsindustrin verkar på en hårt konkurrensutsatt marknad vilket är en ständig utmaning för branschen och produktionseffektivitet i alla led anses vara avgörande. Som naturlig följd blir produktdifferentiering en viktig process. READ MORE

  3. 17. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

    University essay from Jönköping University

    Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
    Keywords : ;

    Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE

  4. 18. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  5. 19. Sustaining a Competitive Advantage in The Fashion Luxury Market : A case-study of Emerging Fashion Brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Paula Font Cuadras; [2020]
    Keywords : Emerging Fashion Brands; Fashion Luxury Market; Strategy; Competitive Advantage; Innovation; Business Model;

    Abstract : This research aims to present, analyse and discuss how to sustain a competitive advantage in the Fashion Luxury market throughout a case study of Emerging Fashion Brands. The analysed data determines that considering the customers’ demands, the attributes of the Emerging Fashion Brands and the idiosyncrasy of the Fashion Luxury Market these brands must apply a Differentiation Strategy directed to a focal target group in order to sustain their competitive positions in the market. READ MORE

  6. 20. Materialisation of emergent farmers in a Malawian context : a privileged class’ positioning in agricultural transformation

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Gustav Broms; [2020]
    Keywords : capital accumulation; surplus value; food regime; patronage; differentiation; livelihood; diversification; food security;

    Abstract : Emergent farmers have rapidly increased in numbers on the sub-Saharan African continent during the last couple of decades. The main interest in this study lies in how emergent farmers have materialised as a class in a political economic context and historical process and what societal impact they have had. READ MORE