Essays about: "market entry choice"

Showing result 1 - 5 of 67 essays containing the words market entry choice.

1. 1. Born digital firms entry mode in foreign markets

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
   Keywords : ;

   Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE

3. 2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

4. 3. Digitalization as a tool in advanced business services’ SMEs’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Elena Valerieva Pramatarova Grujić; [2022-07-05]
   Keywords : Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

   Abstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE

5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

6. 5. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
   Keywords : LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

   Abstract : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. READ MORE