Essays about: "market entry risk"

Showing result 21 - 25 of 63 essays containing the words market entry risk.

  1. 21. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  3. 22. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  4. 23. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  5. 24. "Relationships are the key to avoid suprises." : A qualitative study of how a Swedish B2B SME perceive risk when internationalizing to South Africa.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Meier; [2016]
    Keywords : Risk perception; risk management; SME; B2B; emerging market; internationalization; network theory;

    Abstract : The purpose of this thesis is to describe and analyze how Swedish B2B SMEs perceive and manage risk when internationalizing to South Africa. The author intends to contribute with empirical contributions regarding risk perception and management in this matter in order to ease the establishment for other companies wanting to expand to South Africa. READ MORE

  6. 25. The way that a mindset of an international service firm is evolving over time and its relationship with the actions taken when internationalizing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ping Liu; Mathias Stillfors; Virginia Vassilakou; [2015]
    Keywords : Internationalization; Entrepreneurship; International Entrepreneurship; Entrepreneurial Orientation; International Entrepreneurial Orientation; New Market Entry; Cultural Orientation; Emotional Dimension; Customer Orientation; Competitive Aggressiveness; Autonomy; Risk-taking; Innovativeness; Proactiveness; Management Behavior; Organizational Behavior; International Service Firm; Mindset; Business and Economics;

    Abstract : The purpose of this paper is to study how the mindset of an international service firm evolves over time and to research the relationship between internationalization actions and entrepreneurial orientations. The international entrepreneurial orientation of a firm consists of eight dimensions, five of which derive from the Entrepreneurial Orientation concept, and three more are suggested as additional ones. READ MORE