Essays about: "market entry strategies for developing countries"

Showing result 6 - 7 of 7 essays containing the words market entry strategies for developing countries.

  1. 6. Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets

    University essay from Handelshögskolan BBS

    Author : Tina Gloria Esho; Stella Georgieva Kostova; [2008]
    Keywords : Entry New Markets; Bulgaria; Romania; Case Study;

    Abstract : Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. READ MORE

  3. 7. Establishing in Malaysia : The Impact of Cultural Factors

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lisa Dohlnér; Karin Grom; [2006]
    Keywords : Foreign direct investment; Culture; Malaysia; Establishment; SME;

    Abstract : Malaysia is one of the developing countries in the world that is on the verge to become de-veloped (Internationella Programkontoret, 2003). In 2004, Malaysia had a growth rate around 7% (United Nation Statistic Division, 2005) and it is implied that the Malaysian market is continuously growing. READ MORE