Essays about: "market entry strategy recommendation"

Found 2 essays containing the words market entry strategy recommendation.

  1. 1. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Petter Lindh; [2009]
    Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

    Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

  2. 2. Commercialisation strategies for entrepreneurial firms -A case study at Layerlab AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Åsa Leckner; [2004]
    Keywords : Technology and Engineering;

    Abstract : This master’s thesis deals with commercialisation strategies for entrepreneurial firms. The basis of the work is a framework of investigation that incorporates a company’s internal and external factors, crucial when determining an appropriate strategy. This framework of investigation is applied on the case company Layerlab. READ MORE