Essays about: "market mavens"

Found 2 essays containing the words market mavens.

1. 1. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cecilia Drozdz; Maria Kanerva; [2014]
   Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

   Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE

3. 2. Trends in Internet Marketing

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nitin Panchanathan; [2005]
   Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

   Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE