Essays about: "market orientation and organizational performance"

Showing result 1 - 5 of 7 essays containing the words market orientation and organizational performance.

1. 1. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : JOMAH ABOU SAIF; [2023]
   Keywords : Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

   Abstract : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. READ MORE

3. 2. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Mohsin Raza; Jesper Svensson; [2022]
   Keywords : Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

   Abstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE

4. 3. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Hedelius; Sara Nilsson; [2014]
   Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

   Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE

5. 4. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Tobias Pehrsson; [2014]
   Keywords : Entry mode; organizational capabilities; institutional theory; post-entry performance;

   Abstract : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. READ MORE

6. 5. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

   University essay from Akademin för utbildning och ekonomi

   Author : Emilene Reis Leite; [2010]
   Keywords : Green Marketing; Innovation; Value creation; Market orientation;

   Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE