Essays about: "market orientation in business"

Showing result 1 - 5 of 99 essays containing the words market orientation in business.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 2. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
    Keywords : Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

    Abstract : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. READ MORE

  4. 3. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  5. 4. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
    Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE

  6. 5. Variations in working capital management in Croatia and Finland

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luka Kristijan; Max-Erik Viking Björkqvist; [2023]
    Keywords : Working capital management; Cash management; Inventory management; Accounts receivable management; Accounts payable management; Mixed-method research; Variations; Croatia; Finland; Business and Economics;

    Abstract : This thesis investigates the variations in working capital management between Croatian and Finnish companies across different sizes. The study aims to gain a comprehensive understanding of the factors influencing these variations and the underlying reason behind them. READ MORE