Essays about: "market orientation model"

Showing result 1 - 5 of 59 essays containing the words market orientation model.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. Predicting Equity Fund Returns: The Impact of the Momentum-Factor on Performance

   University essay from KTH/Matematisk statistik

   Author : Pontus Hovberger; Hugo Brunlid; [2023]
   Keywords : Equity Funds; Value; Growth; Momentum; Carhart Four-Factor Model; Multifactor Model; Momentum Crashes; Aktiefonder; Värdeaktier; Tillväxtaktier; Momentum; Carhart Four-Factor Model; Multifaktormodell; Momentumkrascher;

   Abstract : Momentum has been a persistent and robust factor in explaining excess future returns, generating great interest from investors and financial analysts. Following the financial crisis of 2008 and the Covid-19 pandemic, there have been instances of significant momentum crashes. READ MORE

4. 3. Cultural Diversity Management, Inclusion and its Relationship to Innovation Performance in the German Automotive Industry: A Comparative Case Study.

   University essay from Göteborgs universitet/Graduate School

   Author : Christopher Meng; [2022-07-05]
   Keywords : ;

   Abstract : The aim of this thesis is to investigate the influence of inclusion on the relationship between cultural diversity and innovation performance in the context of unit orientation in the German automotive industry. A distinction is made between operational and innovative units. READ MORE

5. 4. Internal Market Orientation : A Remedy for Employees not Being Prioritized During a Merger and Acquisition?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mattias Lönnberg; Erica Permert; [2022]
   Keywords : Internal Market Orientation; Mergers and Acquisitions; Employee Satisfaction; Employee Retention; Communication;

   Abstract : This case study has researched the internal market orientation (IMO) in relation to a merger and acquisition (M&A) situation. Research within these two areas has been done to a great extent on their own. However, the combination of the two has not been made previously. READ MORE

6. 5. Exploring Reward Alternatives to Money - Non-monetary rewards and employee engagement in the online travel market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Theodora Saade; Eirini Argyrouli; [2022]
   Keywords : Non-monetary rewards; Engagement; Travel Industry; Career Model; Career Motives; Career Awareness; Online travel Market; Employee Engagement; Business and Economics;

   Abstract : Title: Exploring Reward Alternatives to Money - Non-monetary rewards and employee engagement in the online travel market Subject: MGTN59, Degree project - Management Challenges Authors: Eirini Argyrouli and Theodora Saade Advisor: Rikard Larsson Keywords: Non-monetary rewards, Engagement, Travel Industry, Career Model, Career Motives, Career Awareness, Online travel Market, Employee Engagement Purpose: The purpose of this study is to describe and explain employees’ preferences for non-monetary rewards. Based on employees' career concepts and motives and other aspects of their personal life, the study looks into the individual needs for non-monetary rewards as a lever that increases engagement at work. READ MORE