Essays about: "market positioning research thesis"

Showing result 1 - 5 of 29 essays containing the words market positioning research thesis.

  1. 1. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

    University essay from Luleå tekniska universitet/Industriell ekonomi

    Author : Martin Nordström; [2022]
    Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

    Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

  2. 2. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  3. 3. The Climate Case versus The Business Case The Drivers and Motivations for Early Market Adoption of Renewable Energy Innovations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sofie Lindström; Michaela Stensjö; [2021-06-30]
    Keywords : Adoption; Early Market; Eco-Innovations; Renewable Energy; Start-ups; the Paris Agreement.;

    Abstract : The world has committed to a low-carbon global economy where renewable energy is believed to be one key enabler in the green energy transition. However, the adoption of renewable energy innovations is currently too slow to reach the Paris Agreement by 2050. READ MORE

  4. 4. Narratives of recent migration: Young, well-educated Croats in Ireland

    University essay from Lunds universitet/Graduate School

    Author : Anja Biser; [2021]
    Keywords : well-educated migrants; EU migrants; Ireland; migration narratives; Social Sciences;

    Abstract : In July 2013 Croatia has become the latest member state to join the European Union. Access to this single European area, in particular, to economically well-developed countries with a more robust labor market and a higher standard of living than Croatia resulted in intensification of emigration from Croatia. READ MORE

  5. 5. Exploring frugal innovation and its enablement of sustainable product development

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Patrik Werius; Emma Ytterström; [2021]
    Keywords : Innovation; sustainability; frugal;

    Abstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE