Essays about: "market positioning research thesis"

Showing result 21 - 25 of 37 essays containing the words market positioning research thesis.

  1. 21. How Additive Manufacturing can Support the Assembly System Design Process

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Matilda Johansson; Robin Sandberg; [2016]
    Keywords : Additive manufacturing; AM; 3D-printing; assembly simulation; production system development; manufacturing engineering; path planning;

    Abstract : In product manufacturing, assembly approximately represents 50% of the total work hours. Therefore, an efficient and fast assembly system is crucial to get competitive advantages at the global market and have the right product quality. READ MORE

  3. 22. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

  4. 23. Product development in the transitioning German energy market: Introducing an integrative innovation process with eco-design and strategic foresight. : Process model and implications for the technical product development unit of WEMAG

    University essay from KTH/Industriell ekologi

    Author : VARENA JUNGE; [2014]
    Keywords : product development; innovation management; futures research; strategic foresight; environmental management; eco-design;

    Abstract : Scientific studies on the advantages of environmental management and futures research integration have been increasingly published during the last years. WEMAG, a traditional German energy provider, aims to benefit from the energy market transition by offering innovative and sustainable energy solutions. READ MORE

  5. 24. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bergström; Jon Ones; [2013]
    Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

  6. 25. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    University essay from Företagsekonomiska institutionen

    Author : Hongmi Chen; Ji Zhou; [2013]
    Keywords : China self-owned car brands; positioning strategy; target market; brand image;

    Abstract : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. READ MORE