Essays about: "market promotion"

Showing result 1 - 5 of 134 essays containing the words market promotion.

  1. 1. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  2. 2. Promoting sustainable market development : a case study of wooden multi-story buildings

    University essay from SLU/Dept. of Forest Economics

    Author : Gustaf Braunstein; [2020]
    Keywords : innovation; market development; regional innovation systems RIS ; small and medium-sized enterprises SME ; sustainable development; wooden multi-story construction WMC ; flervåningshusbyggande i trä; hållbar utveckling; marknadsutveckling; regionala innovationssystem; små- och medelstora företag;

    Abstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE

  3. 3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  4. 4. Keeping the (Waste) Heat in the City

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Romy Kölmel; [2020]
    Keywords : waste heat recovery; district heating; energy governance; governance instruments; modes of governance; Law and Political Science; Social Sciences;

    Abstract : The recovery of ‘waste heat’ from industrial and urban processes could meet a significant share of heating demands in urban and semi-urban areas. Replacing conventional heat sources in district heating (DH) systems with recovered heat could decrease primary energy inputs in a sector that globally relies to 90% on fossil fuels. READ MORE

  5. 5. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE