Essays about: "market promotion"

Showing result 11 - 15 of 159 essays containing the words market promotion.

1. 11. Real Estate Tokenization Based on the Blockchain

   University essay from KTH/Fastigheter och byggande

   Author : Yanjiang Lu; [2022]
   Keywords : Real Estate Tokenization; Blockchain; Smart Contract; CAPM; Fastighetstokenisering; Blockchain; Smarta Kontrakt; CAPM;

   Abstract : Real estate is one of the largest assets in the world, but it is also synonymous with low liquidity. Tokenization of real estate emerged in the era of real estate 4.0 as technological innovation to counter the low liquidity, long and expensive transaction process, and high entry threshold of the real estate industry. READ MORE

3. 12. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

4. 13. They Framed Me! Promotional Framing in a Digital Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maximos Tzovaras; Filip Töveberg; [2022]
   Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

   Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

5. 14. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Anton Freij; [2022]
   Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

   Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

6. 15. Diffusion of e-health services: A qualitative study on the use of e-health services in Sweden during the pandemic

   University essay from Lunds universitet/Institutionen för informatik

   Author : Johan Myhrberg; Anupriya Das; [2022]
   Keywords : e-health; diffusion; diffusion of innovation; strategies; pandemic; COVID-19; Technology and Engineering;

   Abstract : E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. READ MORE