Essays about: "market re-entry"
Found 4 essays containing the words market re-entry.
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1. Re-Internationalisation : Exploring Opportunities in Turbulent Environments
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Our thesis is based on the constantly changing internal and external environment causing firms to increase or decrease their internationalisation efforts. The focus of this thesis is going to be on describing the process of re-internationalisation, including the different stages of de-internationalisation, time-out, and re-entry as well as identifying the influences of the internal and external environment on the process of re-internationalisation. READ MORE
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2. The case of Atlas Copco in Iran : An explorative study on market commitment and re-entry when facing economic sanctions
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. READ MORE
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4. International linkages and sunk costs of exporting
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Trade costs and sunk export costs play a crucial role in defining trade flows between countries and, directly, affect firms’ strategic decisions in terms of international expansion. Trade costs include all the costs attached to a delivery of good to a final user and, thus, incorporate transportation costs, policy barriers, information costs, contract costs and currency costs. READ MORE