Essays about: "market research case study"

Showing result 1 - 5 of 2038 essays containing the words market research case study.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid

   University essay from Lunds universitet/Produktionsekonomi

   Author : Henrik Ramström; Krenar Gerxhaliu; [2024]
   Keywords : Battery energy storage system; Technology strategy; Resource based view; Technology acquisition; Technology life cycle; Virtual power plant; Value proposition; Ancillary services; Energy market; Innovation; Product development; Technology and Engineering;

   Abstract : Title Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid Authors Henrik Ramström and Krenar Gerxhaliu Supervisor Ingela Elofsson, Dept. of Production Management, Faculty of Engineering, Lund University Maricruz Bravo, Flower Infrastructure Technologies AB Background We are currently undergoing a transition in the industrial development, taking place globally. READ MORE

4. 3. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

5. 4. Effective Digitization in Brownfield Factories : A conceptualized model for technology transfer to brownfield production factories through smart factory lab

   University essay from KTH/Produktionsutveckling

   Author : Harshavardhan Gajanan Naik; [2024]
   Keywords : Digitalization; Industry 4.0; Technology Transfer; Virtual Training; Browneld Factories; Process;

   Abstract : The exploration of Smart Factories and Industry 4.0 technologies has indeed sparked curiosity and interest in the industrial world. The potential of these advancements to revolutionize manufacturing processes, enhance efficiency, and drive innovation is immense. READ MORE

6. 5. Doing Things Right or Doing the Right Things? A qualitative exploration of ethical culture and organizational decision-making in the pharmaceutical industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Albin Nilsson; Saga Wihman; [2024]
   Keywords : Ethical Organizational Culture EOC ; Interdepartmental Decision-Making IDM ; Pharmaceutical Industry; Bounded-Rationality decision-making; Ethical Subcultures;

   Abstract : This thesis investigates the influence of Ethical Organizational Culture (EOC) on Interdepartmental Decision-Making (IDM) through a qualitative case-study of a Swedish pharmaceutical company. Through a qualitative case study, which employs the Ethical Corporate Culture (ECC) model and the Bounded-Rationality decision-making model, the research highlights the complexities faced by pharmaceutical companies at the intersection of ethics and business. READ MORE