Essays about: "market research in russia"
Showing result 21 - 25 of 67 essays containing the words market research in russia.
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21. Swedish companies and Russia just changed their relationship status to "it is complicated" : A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: Swedish companies and Russia just changed their relationship status to “It is complicated” - A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient Authors: Hannes von Dahn & Viktor Jakobsson Supervisor: Niklas Åkerman Examiner: Susanne Sandberg Course: Business Administration III - Degree Project with specialization in International Business (Bachelor) Problem: The sanctions against Russia and the decline of the oil price have created a complex situation. As a result of this the Swedish export dropped with 50% in just one year. READ MORE
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22. One hand washes the other : A multiple Case Study about the mystery of blat and how it influences Swedish companies in Russia.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to provide information and a deeper understanding of how the Russian cultural phenomenon blat affects the possibility for Swedish companies to conduct business in the Russian market. In order to conduct this research, relevant aspects of the phenomenon has been demonstrated, identified and analysed in relation to culture, networks and internationalization. READ MORE
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23. Russian Mentality : How Does It Influence Leadership Style?
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Modern Russian society has a problem of lack of leadership potential, national labour market is oversupplied with managers, but suffers from deficit of authentic leaders. Recent economic studies and theories converge to the state that country’s leadership potential depends on the cultural and mental features, in particular. READ MORE
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24. International Branding Strategies : In Swedish and Russian Fashion Companies
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE
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25. The role of modern mobile and social media communications : Case of SMEs’ marketing activities
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE