Essays about: "market research internationalization"
Showing result 1 - 5 of 254 essays containing the words market research internationalization.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: [2023-05-30] Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Naiymie Binta Arman Miriam Lini (00/02/27) (02/05/06) Title: Navigating the Challenges of International Business: An Analysis of Factors Influencing the Exit of Multinational Corporations. Supervisor: Edward Gillmore Keywords: Multinational Enterprises, Market Exit, Transaction Cost Theory, Institutional Theory, Isomorphism, Legitimacy, Entry modes (internationalization), Exit modes, Institutional distance, Institutional & Infrastructural hassle factors Research question: What are the internal and external characteristics that drive market exit? Purpose: The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE
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3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE
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4. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE
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5. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE