Essays about: "market research"

Showing result 1 - 5 of 5838 essays containing the words market research.

  1. 1. The Impact of the Country Context in the Entrepreneurial Process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Cecilia Hallgren; Amanda Lövebrant; [2022-02-16]
    Keywords : entrepreneurship; international entrepreneurship; entrepreneurial process; entrepreneurial opportunities; country context; political economic cultural factors;

    Abstract : The thesis aims to research how Swedish entrepreneurs can be influenced in their entrepreneurial process due to the country context in foreign markets. The country context involves essential country-specific factors that influence the process, and three factors are significantly meaningful; political, economic, and cultural. READ MORE

  2. 2. The Swedish inflation rate and stock market returns: does the Fisher effect exist?

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Adam Malmén; Anton Persson; [2022-02-15]
    Keywords : ;

    Abstract : In Sweden the annual inflation rate raised in September 2021 above the Sveriges Riksbank inflation target of two percent annually, which has been the central bank's inflation target since 1995. This created a discussion regarding if the repo interest rate should be increased from currently zero percent. READ MORE

  3. 3. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  4. 4. Climate on the Horizon?: Gothenburg dockworkers’ framings of their political horizon regarding climate change

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Jakob Gometz; [2022-01-18]
    Keywords : Labour Environmentalism; Critical Materialism; Frame Analysis; Critical Theory; Ecological Marxism; Environmental Labour Studies;

    Abstract : The climate is rapidly warming, and this has triggered a global trend in mobilisation against climate change. Due to workers’ unique position within the capitalist mode of production the interest in the potential for labour mobilisation against climate change is growing. READ MORE

  5. 5. Cooperation In Fragmentation: Factors Influencing the Willingness of Firms to Cooperate in Fragmented Industries

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Constantin Grosse; Johannes Friederich Justus; [2022]
    Keywords : Fragmentation; Cooperation; Mobility Industry; Industry Change; Consolidation; Business and Economics;

    Abstract : In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragmented. READ MORE