Essays about: "market segmentation in business to consumer market"

Showing result 1 - 5 of 9 essays containing the words market segmentation in business to consumer market.

1. 1. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
   Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

   Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

3. 2. An Evaluation of the Marketing Process in B2B and B2C Startups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Farzana Madosh; Betty Ålander; [2019]
   Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

4. 3. Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Basirat Ikumapayi; Opeoluwa Adebayo-Omolade; [2018]
   Keywords : E-commerce; purchase intention; generation Y; perceived risk; perceived benefit; personal factors; generational cohort;

   Abstract : Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. READ MORE

5. 4. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Mehrabi; Roxana Zahedi; [2016]
   Keywords : ;

   Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE

6. 5. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner

   University essay from Umeå universitet/Företagsekonomi

   Author : Suvi Nieminen; Mwendwa Mazengo; [2016]
   Keywords : ;

   Abstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE