Essays about: "market segmentation india"
Found 5 essays containing the words market segmentation india.
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1. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE
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2. Net Neutrality Implications for Internet Actors in Sweden
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : A telecom industry is constantly looking for new ways to generate revenues by offering new and innovative services. Segmentation of customers by offering premium services to premium customers is a one way which has immense potential of revenue generation. READ MORE
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3. Valuation in High Growth Markets: Capturing Country Risk in the Cost of Equity Capital
University essay from IHH, Redovisning och finansieringAbstract : This paper adds to the understanding and transparency of equity pricing in emerging markets. Its novel contribution is that it empirically investigates the pricing of Country Risk in BRIC markets, using a two-factor intertemporal pricing model. READ MORE
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4. India going up: Implications of the growing middle-class for the 5 largest mobile manufactures
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : India is today seeing a revolution in the socio-economic conditions, it has decreased the numbers of people below the poverty line and the mid-segment is estimated to increase massively the next two decades. The middle-class will stand for a major part of India's 6-8 percent annual growth and the consumer market will increase with approximately one trillion dollars of value by year 2025. READ MORE
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5. Ethnic TV advertising in France
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, in France a debate on the implementation of ethnic statistics in order to appreciate the structure of the French population has been recently impulsed by the president, Nicolas Sarkozy. Indeed, for having a reliable tool which can be used to identify and count the different “visible communities” in its country, the French government is intending to modify the current legislation about collects of personal data. READ MORE