Essays about: "market segmentation of car market"

Found 5 essays containing the words market segmentation of car market.

  1. 1. Geodemographic Segmentation in Market Research

    University essay from KTH/Optimeringslära och systemteori

    Author : Gustav Stenbom; [2016]
    Keywords : ;

    Abstract : Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. READ MORE

  3. 2. Acceptability Of Intelligent Transportation Systems (Its) To Various Groups Of Drivers

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Elmira Rafiyan; [2015-08-11]
    Keywords : Intelligent Transportation Systems; ITS; Traffic Safety; Drivers’ needs and requirements; Perceived acceptability;

    Abstract : The introduction of Intelligent Transportation Systems (ITS) in road vehicles is predicted to enhance traffic safety and mobility considerably. Hence, transport policymakers in most countries are increasingly become interested in possibility of extensive implementation of ITS devices in real traffic environment. READ MORE

  4. 3. Segmentation of the car market in China

    University essay from Institutionen för marknadsföring (MF)

    Author : Imran Ahmed Syed; Adrien Saint; [2013]
    Keywords : China; market segmentation; cars; hybrid;

    Abstract : The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade. READ MORE

  5. 4. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    University essay from Företagsekonomiska institutionen

    Author : Hongmi Chen; Ji Zhou; [2013]
    Keywords : China self-owned car brands; positioning strategy; target market; brand image;

    Abstract : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. READ MORE

  6. 5. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    University essay from Institutionen för ekonomi

    Author : Serap Kocacenk; Sara Rubenstein; [2007]
    Keywords : ;

    Abstract : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. READ MORE