Essays about: "market segmentation of volvo"

Found 3 essays containing the words market segmentation of volvo.

1. 1. Vehicle Usage Modelling Under Different Contexts

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Nidhi Rani Kalia; Sachin Bharadwaj Bagepalli Ashwathanarayana; [2021]
   Keywords : Machine Learning; Ensemble Clustering; Vehicle Usage; Pattern Extraction;

   Abstract : Modern vehicles nowadays are equipped with highly sensitive sensors which continuously log in the information when the vehicle is in motion. These vehicles also deal with some performance issues like more fuel consumption, breakdown, or failure, etc. READ MORE

3. 2. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

   University essay from Företagsekonomiska institutionen

   Author : Hongmi Chen; Ji Zhou; [2013]
   Keywords : China self-owned car brands; positioning strategy; target market; brand image;

   Abstract : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. READ MORE

4. 3. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Adesola Adegboye; Lena Romlin; [2011]
   Keywords : B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

   Abstract : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. READ MORE