Essays about: "market segmentation"

Showing result 1 - 5 of 107 essays containing the words market segmentation.

  1. 1. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  2. 2. How to Achieve Profitable Growht for SME:s : A Study of the Swedish Wood Industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Pontus Larsson; Fredrik Möller; [2020]
    Keywords : Tillväxt; SME; aktiviteter;

    Abstract : Profit and growth are the pillars of all business enterprises. The Swedish wood industry has historically been characterized by pressured margins and marginal growth, and in particular SME's have had many challenges in regard to long-term success. READ MORE

  3. 3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  4. 4. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Li Persson; Green Salmonson Sigrid; [2019]
    Keywords : Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models;

    Abstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE

  5. 5. Revenue Management Applicability on Coworking Space : Operator Perspective

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Sofie Magne; Jacob Stenswed; [2019]
    Keywords : Revenue Management Model; RM-model; Coworking office; Coworking; office market; Key performance indicators; benchmarks; market segmentation; demand forecast; revenue optimization; Intäktsoptimeringsmodeller; RM-modell; Coworking verksamhet; Co-working kontorsmarknad; resultatindikationer; benchmark; marknadssegementering; efterfrågan prognos;

    Abstract : This thesis explores the potential use and implementation of a revenuemanagement model for coworking operators. With a critical realism philosophyand abductive approach, a quantitative study using primary data from a coworkingoperator has been conducted. READ MORE