Essays about: "market segmentation"

Showing result 11 - 15 of 132 essays containing the words market segmentation.

  1. 11. Marknadsföring av gårdsbutiker : en fallstudie om strategier och innehåll

    University essay from SLU/Dept. of Economics

    Author : Charlotte Alicia Möller; Märta Wässman; [2022]
    Keywords : gårdsbutik; digital marknadsföring; content marketing; storytelling; marknadsmixen; marknadssegmentering;

    Abstract : Intresset för svensk- och närodlad mat har under senare år ökat vilket resulterat i att allt fler lantbrukare öppnar gårdsbutiker. Konkurrensen på marknaden har bidragit till att lantbrukare använder sig av olika marknadsföringsstrategier för att nå ut till konsumenterna och utmärka sig från konkurrenter. READ MORE

  3. 12. Machine learning framework for maxillofacial preoperative planning

    University essay from Lunds universitet/Avdelningen för Biomedicinsk teknik

    Author : Jakob Botvidsson; [2022]
    Keywords : Machine learning; AI; CNN; U-net; Technology and Engineering;

    Abstract : Artificial intelligence in biomedical image processing is approaching human performance at object localization while saving immense amounts of time for the physicians. These AI algorithms have the potential to automatically segment anatomical structures for preoperative planning. However, there are currently no tools such tools on the market. READ MORE

  4. 13. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  5. 14. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  6. 15. Vehicle Usage Modelling Under Different Contexts

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Nidhi Rani Kalia; Sachin Bharadwaj Bagepalli Ashwathanarayana; [2021]
    Keywords : Machine Learning; Ensemble Clustering; Vehicle Usage; Pattern Extraction;

    Abstract : Modern vehicles nowadays are equipped with highly sensitive sensors which continuously log in the information when the vehicle is in motion. These vehicles also deal with some performance issues like more fuel consumption, breakdown, or failure, etc. READ MORE