Essays about: "market segmentation"

Showing result 16 - 20 of 132 essays containing the words market segmentation.

  1. 16. Prediction of the future trend of e-commerce

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Freja Engström; Disa Nilsson Rojas; [2021]
    Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

  3. 17. Implications of COVID-19 Lockdowns on Household Hunger and Food Insecurity in South Africa's Formal and Informal Sector: Evidence from Recent Survey Data

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Laura Ionut; [2021]
    Keywords : Keywords: Formal Informal sector; Hunger; Food insecurity; COVID-19 lockdown; South Africa; Business and Economics;

    Abstract : During the strict COVID-19 lockdowns imposed by many countries around the world, most of the vital economic activities were stopped, causing severe socio-economic disruptions worldwide. Likewise, South Africa went into a strict lockdown on the 27th of March, triggering massive loss of earnings and jobs for numerous workers. READ MORE

  4. 18. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  5. 19. Key factors influencing Electric Vehicles adoption : A multidimensional meta-analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Valerian Geny; [2021]
    Keywords : ;

    Abstract : Background: Over the past decade, the market for Electric Vehicles (EV) has grown from almost inexistent in 2010 to over three million vehicles sold in 2020. This market, which was for a long time considered as niche, is now quickly becoming mainstream. READ MORE

  6. 20. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE