Essays about: "market segmentation"

Showing result 6 - 10 of 132 essays containing the words market segmentation.

1. 6. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

3. 7. The Power of the Tides : A Quantitative Study Investigating the Momentum Strategy with 30 Industries

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Oscar Estéen; Jonathan Landahl; Hugo Karlsson; [2023]
   Keywords : Momentum strategy; industry momentum; risk management; market anomalies; momentum investing; portfolio management;

   Abstract : Background: Buying past winners and selling past losers has historically generated both profits and losses. The momentum strategy has been researched with risk measures and portfolio creation as fundamental components. READ MORE

4. 8. Enhancing person re-identification: leveraging DensePose for improving occlusion handling and generalization

   University essay from Lunds universitet/Matematik LTH

   Author : Björn Elwin; Anton Fredriksson; [2023]
   Keywords : Mathematics and Statistics;

   Abstract : In this master’s thesis we propose a DensePose-based person re-identification (re-ID) machine learning algorithm building upon previous research on this topic. DensePose, a deep neural network that performs human body part segmentation on images, forms the foundation of our approach. READ MORE

5. 9. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

6. 10. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
   Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

   Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE