Essays about: "market-based resource-based view competitive advantage"
Found 2 essays containing the words market-based resource-based view competitive advantage.
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1. Can strategic analysis through a market and resource based view prevent the founding of companies with an unsustainable business strategy?
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The Resource-based and Market-based views (RBV and MBV) are two theoretical frameworks which try to find an optimal structure for business strategy by focusing on key strategic points to gain the maximum output or return. During the peak and later upheaval of what is often called the “dot. READ MORE
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2. Internationalization Process of Two Swedish Firms--The Case of Vaderstad AB and ContextVision AB
University essay from Ekonomiska institutionenAbstract : Background: In recent years globalisation has become the recipe for companies to enter foreign market in order to increase sales. Today internationalisation strategy is not limited to large firms as small and medium size firms have taken the challenge to explore international market in order to achieve a sustainable competitive advantage. READ MORE