Essays about: "marketing 2007"

Showing result 1 - 5 of 157 essays containing the words marketing 2007.

  1. 1. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

    Author : Linnéa Rostang; [2023]
    Keywords : White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Abstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE

  3. 2. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
    Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

  4. 3. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Hannes Högmark; Axel Jönsson; [2023]
    Keywords : Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Abstract : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. READ MORE

  5. 4. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Ella Heed; David Hellqvist; [2023]
    Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

  6. 5. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE