Essays about: "marketing 2009"

Showing result 1 - 5 of 194 essays containing the words marketing 2009.

  1. 1. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE

  3. 2. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Alvia Zuhadmono; [2022]
    Keywords : sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Abstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE

  4. 3. The blue destination strategy in a small island tourism oriented society : The case of Bonaire

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Demy van Bremen; [2021]
    Keywords : Blue Destination; Island Tourism; Bonaire; Sustainability; Tourism Development Strategy.;

    Abstract : Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). READ MORE

  5. 4. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  6. 5. It’s just a meme bro! : How memes in marketing communication affects brand personality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
    Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

    Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE