Essays about: "marketing Generation Y"
Showing result 1 - 5 of 53 essays containing the words marketing Generation Y.
-
1. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE
-
2. The impact of online reviews and influencers on customers' purchasing intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetAbstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE
-
3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE
-
4. Customers perception of Artificial Intelligence as Chatbots in CRM
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : ABSTRACT Title: Customers perception of Artificial Intelligence as Chatbots in CRM Subject: Bachelor thesis in business administration, 15 hp Authors: Hanna Trägårdh & Elsa Kuylenstierna Supervisor: Klaus Solberg Söilen Examiner: Ulf Aagerup Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE
-
5. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. READ MORE