Essays about: "marketing KPI"

Found 4 essays containing the words marketing KPI.

  1. 1. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  3. 2. Environmental Performance in Customer Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
    Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

    Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

  4. 3. Employer Branding - Measuring the practical effects of a theoretically sound EVP : A Case Study of ABB Sweden

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Rafael Rodrigo Moser; Thor-Björn Käck; [2013]
    Keywords : Employer Branding; Branding; Marketing; Human Resources; Performance Measurement; ABB; Key Performance Indicators; KPI;

    Abstract : This study was developed during the Swedish spring semester of 2013 for the Bachelor of Science in Business Administration of the now graduates Rafael Moser and Thor-Björn Käck. The students, authors of this research, were selected by ABB Sweden for a research internship on the field of Employer Branding (EB). READ MORE

  5. 4. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
    Keywords : SaaS; Software as a Service;

    Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE