Essays about: "marketing a university"

Showing result 21 - 25 of 315 essays containing the words marketing a university.

1. 21. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Christoffer Sandquist; Jon-Erik Ersson; [2023]
   Keywords : Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

   Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE

3. 22. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Yaroslav Ukhanov; Andreas Berggren; [2023]
   Keywords : Metaverse; Virtual reality; Operations management; Sustainable development;

   Abstract : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. READ MORE

4. 23. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

5. 24. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

6. 25. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE