Essays about: "marketing activity"

Showing result 11 - 15 of 130 essays containing the words marketing activity.

  1. 11. Value creation in an Open Innovation relationship : Investigating the relational factors in an accelerator program

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Annalena Badiale; Parisa Jazeb; Clara Wik; [2022]
    Keywords : Open innovation; accelerator program; relationship marketing; startups; actor bonds; trust; commitment; resource ties; activity links; network embeddedness; value creation;

    Abstract : The mutual need between organizations and startups, from one side to stay competitive and the other to survive, leads to open innovation relationships. However, the actors are asymmetrical, leading to a risk that no value is created. Nevertheless, value needs to be created in the relationship to enable open innovation. READ MORE

  3. 12. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
    Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

    Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE

  4. 13. How to evaluate, select and use methods for improving the user experience of a web platform

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Jonny Strömberg; [2021]
    Keywords : UX; UX research;

    Abstract : Improving the user experience of an extensive existing web system can be a challenging task. There are a number of questions that have to be addressed. READ MORE

  5. 14. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  6. 15. Using Multiple Linear Regression to Estimate Customer Profitability in Consumer Credits

    University essay from KTH/Matematisk statistik

    Author : Andreas Almgren; [2021]
    Keywords : Bachelor Thesis; Mathematical Statistics; Multiple Linear Regression; Consumer Credits; Customer Profitability; Adverse Selection; Strategic Marketing; Kandidatexamensarbete; Matematisk Statistik; Multipel Linjär Regression; Konsumentkrediter; Kundlönsamhet; Snedvridet urval; Marknadsföring;

    Abstract : In cooperation with a consumer credit company based in Stockholm, this bachelor thesis investigates if the customer profitability in the consumer credit market can be predicted with multiple linear regression. Data collected before the initial credit was accepted and data connected to the account activity of the customers' first nine months are analyzed. READ MORE