Essays about: "marketing analysis smartphone"
Showing result 1 - 5 of 13 essays containing the words marketing analysis smartphone.
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1. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE
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2. Permission Based Risk Assessment for Enhancing Privacy of Android Users
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE
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3. Delving into the digital : A marketing investigation into determinants of app usage intention
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE
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4. Factors affecting the proportion of smartphone usage at Flygresor.se
University essay from KTH/Matematisk statistikAbstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE
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5. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. READ MORE