Essays about: "marketing and banking"

Showing result 1 - 5 of 42 essays containing the words marketing and banking.

  1. 1. Modelling Customer Lifetime Value in the Retail Banking Industry

    University essay from KTH/Matematisk statistik

    Author : Max Völcker; Carl Stenfelt; [2021]
    Keywords : CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

    Abstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE

  2. 2. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alex Berlin; Anton Johnsson; [2021]
    Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

    Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

  3. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  4. 4. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Majlinda Haziri; [2019]
    Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

    Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

  5. 5. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE