Essays about: "marketing and consumer"

Showing result 1 - 5 of 865 essays containing the words marketing and consumer.

  1. 1. Enlightening the Present with the Past – Consumer’s Yearning for a Past Ethos: The Meaning Construction of Vintage Objects

    University essay from Göteborgs universitet/Graduate School

    Author : Carl-Fredrik Hansson; [2020-11-09]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : MSc in Marketing and Consumption.... READ MORE