Essays about: "marketing and globalisation"

Showing result 1 - 5 of 20 essays containing the words marketing and globalisation.

  1. 1. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

    University essay from SLU/Dept. of Forest Economics

    Author : Albin Sternö; Nils Tegnér; [2023]
    Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

    Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE

  3. 2. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reuben Edenkrantz; Edvin Holpers; [2021]
    Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

    Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

  4. 3. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Dana Xenia Marasca; [2020]
    Keywords : South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

    Abstract : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. READ MORE

  5. 4. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  6. 5. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Prisca Thiru; Aleksandra Denisova; [2020]
    Keywords : Internationalization; Higher education; International students; Push-pull factors; Decision making;

    Abstract : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. READ MORE