Essays about: "marketing and logistic"

Showing result 1 - 5 of 29 essays containing the words marketing and logistic.

1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

3. 2. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Oskar Ahlqvist; [2023]
   Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

   Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE

4. 3. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Nayema Taskin; [2023]
   Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

   Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

5. 4. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

6. 5. Outcomes of intelligent logistics in retail organizations

   University essay from Lunds universitet/Institutionen för informatik

   Author : Yujie Li; Hira Khalid; [2021]
   Keywords : Intelligent logistics; Retail organizations; Logistic; AI; Robot; Technology and Engineering;

   Abstract : The efficiency of retail organizations has been improved with the help of internet technology, using big data, cloud computing, and other technologies to upgrade the supply chain, marketing, and logistics of goods and other models. Among these areas, intelligent logistics has played a significant role in the development of retail organizations. READ MORE