Essays about: "marketing and the use of IT"

Showing result 1 - 5 of 756 essays containing the words marketing and the use of IT.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE

  3. 2. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. We've Got Nothing to Hide - A qualitative study of how corporate identity influence Swedish fashion companies’ commitment to supply chain transparency as a way to compete

    University essay from Göteborgs universitet/Graduate School

    Author : Isabelle Båth; John Ekberg; [2020-06-23]
    Keywords : Transparency; Supply chain transparency; Corporate identity; Rationales for transparency; Fashion industry; Sustainability;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 4. Contextualizing Data in Marketing Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Jens Andersson; Robert Odéen; [2020-06-23]
    Keywords : Data-driven marketing; Digitalization; Analytics; Professional services;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  6. 5. Consumers’ sustainable choices in fashion: The influence of the relationships between sustainability labels, related competences and meanings of the sustainable shopping practice

    University essay from Göteborgs universitet/Graduate School

    Author : Nhung Hong Vu; [2020-06-16]
    Keywords : sustainability labels; practice theory; sustainable shopping; sustainable fashion;

    Abstract : MSc in Marketing and Consumption.... READ MORE