Essays about: "marketing aspect in corporate social responsibility"
Found 5 essays containing the words marketing aspect in corporate social responsibility.
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1. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE
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2. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun
University essay from SLU/Dept. of EconomicsAbstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE
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3. Corporate social responsibility review in total quality management framework
University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och SamhällsbyggnadAbstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE
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4. Brand equity and corporate responsibility : a review of brand valuation methods
University essay from SLU/Dept. of EconomicsAbstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE
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5. Going Green – Entering a Judicial Grey Zone? Corporate Social Responsibility and the Shipping Business
University essay from Lunds universitet/Juridiska institutionenAbstract : Corporate Social Responsibility (CSR) has during the last decade become an increasingly relevant concept. Most Multinational Enterprises (MNEs) have formulated Corporate Codes of Conduct, and many have also joined international initiatives focusing on CSR, such as the United Nations Global Compact. READ MORE
