Essays about: "marketing bachelor thesis facebook"

Showing result 1 - 5 of 7 essays containing the words marketing bachelor thesis facebook.

  1. 1. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  3. 2. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner

    University essay from Umeå universitet/Företagsekonomi

    Author : Suvi Nieminen; Mwendwa Mazengo; [2016]
    Keywords : ;

    Abstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE

  4. 3. Do we have a common interest? : Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Sean Rembe Mc Hugh; Amanda Gibbs Sjödin; [2015]
    Keywords : political communication; strategic communication; reputation management; relationship marketing;

    Abstract : Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. READ MORE

  5. 4. Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign

    University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Richard Blomström; Emilia Lind; Frida Persson; [2012]
    Keywords : Interactive Viral Campaign; Word-of-Mouth; Tipp-Ex; Motivations; Emotional Involvement;

    Abstract : Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. READ MORE

  6. 5. The Impact of Soccial Networking on Customer loyalty : Facebook case

    University essay from Ekonomihögskolan, ELNU

    Author : Sintset Sylviane; [2012]
    Keywords : customer loyalty; social networking sites; Facebook;

    Abstract : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. READ MORE