Essays about: "marketing case analysis china"

Showing result 1 - 5 of 32 essays containing the words marketing case analysis china.

1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
   Keywords : ;

   Abstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE

4. 3. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Greta Babenskaite; Mengyu Yang; [2019]
   Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

   Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

5. 4. Consumer Behaviour : A case study on consumer behaviour in furniture stores in Shanghai

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Murat Halilovic; [2017]
   Keywords : Consumer behaviour; consumer behaviour in furniture stores in shanghai and china; consumption analysis; customer behaviour;

   Abstract : With a booming economy and increase in immigration as well as urbanisation in China, the economic, demographic and consumer landscape is radically changing. Chinese people are moving out from their homes kept in the family for generations and moved into new homes in larger cities, causing a rise in demand for real estate which in turn incentivises furniture demand. READ MORE

6. 5. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE