Essays about: "marketing channel system"
Showing result 1 - 5 of 12 essays containing the words marketing channel system.
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1. Holoportation: a qualitative study on the NextGen communication channel
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE
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2. Mervärdesstrategier i svensk tomatodling
University essay from SLU/Dept. of People and SocietyAbstract : Som en konsekvens av högre produktionskostnader behöver svenska tomatproducenter erbjuda mervärden för att vara konkurrenskraftiga, det vill säga skapa egenskaper som värderas högt av konsument och som differentierar tomaterna från importerade tomater som till exempel närhet till konsument, produktförädling, miljömässiga värden, smak och utseende. Denna studie utgår från intervjuer med svenska tomatodlare och handlar om hur olika odlare arbetar med mervärdesstrategier i svensk tomatodling. READ MORE
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3. Mervärdesstrategier i svensk tomatodling
University essay from SLU/Dept. of People and SocietyAbstract : Som en konsekvens av högre produktionskostnader behöver svenska tomatproducenter erbjuda mervärden för att vara konkurrenskraftiga, det vill säga skapa egenskaper som värderas högt av konsument och som differentierar tomaterna från importerade tomater som till exempel närhet till konsument, produktförädling, miljömässiga värden, smak och utseende. Denna studie utgår från intervjuer med svenska tomatodlare och handlar om hur olika odlare arbetar med mervärdesstrategier i svensk tomatodling. READ MORE
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4. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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5. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE