Essays about: "marketing channel thesis"
Showing result 1 - 5 of 103 essays containing the words marketing channel thesis.
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1. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. READ MORE
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2. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE
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3. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. READ MORE
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4. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE
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5. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE
